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Environmental Choice


The Environmental Choice New Zealand programme is owned by the New Zealand Government and administered independently by the New Zealand Ecolabelling Trust. The programme works under the principles of the ISO 14024 standard which considers the environmental impacts of products over their whole lifecycle. Environmental Choice New Zealand is also a member of the Global Ecolabelling Network.

Products having the Environmental Choice New Zealand label are recognized as having an overall environmental preference within a specific product category based on life cycle considerations. The label also represents an independent 3rd party assessment of a product against a published specification. Licensees are required to keep records and report against the specification in order to keep it current.

When it comes to thermal insulation, the Environmental Choice New Zealand specification considers environmental criteria in the following categories:

  1. Legal requirements
  2. Manufacturing additives
  3. Waste management
  4. Energy management
  5. Packaging

In addition, there are minimum R-values required

The CEO of Environmental Choice New Zealand, Robin Taylor, was a special guest speaker at the launch of InsulPro’s new Auckland plant in April 2010 (pictured below, with InsulPro Director Godfrey Hall). Mr Taylor congratulated InsulPro for achieving Environmental Choice certification under the category of Thermal (resistive-type) Building Insulants for the following products:

 Robin Taylor and Godfrey Hall at InsulPro plant launch